Why Animated Explainer Videos are the Future of Marketing

Table of Contents

Introduction
What are Animated Explainer Videos?
Benefits of Using Animated Explainer Videos in Marketing
a. Visual Engagement
b. Storytelling
c. Simplification of Complex Ideas
d. Increased Conversion Rates
Best Practices for Creating Effective Animated Explainer Videos
a. Know Your Audience
b. Keep it Short and Simple
c. Use a Professional Voiceover
d. Promote Your Video
Conclusion

Animated explainer videos are becoming increasingly popular as a tool for marketing. They offer a visually engaging way to communicate a message or product in a way that is easy to understand and remember. In this blog post, we will explore the benefits of using animated explainer videos in marketing, as well as some best practices for creating effective videos.

What are Animated Explainer Videos?

Animated explainer videos are a type of video that uses animation to illustrate and explain concepts. They typically feature colorful, cartoon-like characters and a voiceover that explains the content. This format has become increasingly popular because it is visually engaging, easy to follow, and promotes better understanding and retention of information.

Benefits of Using Animated Explainer Videos in Marketing

Visual Engagement:
One of the main benefits of using animated explainer videos in marketing is visual engagement. Animated videos are visually appealing and attention-grabbing, making them an effective tool for capturing the viewer's attention and keeping them engaged. This can be especially important in an era where people's attention spans are getting shorter and shorter.

Storytelling:
Animated explainer videos are also effective because they allow businesses to tell their story in a visually engaging way. By using characters and animations to illustrate concepts, businesses can create a story that resonates with their target audience. This can help to build a stronger emotional connection between the viewer and the brand.

Simplification of Complex Ideas:
Animated explainer videos can also be effective for simplifying complex ideas. By breaking down complex concepts into smaller, more digestible pieces, viewers can more easily understand and remember the information being presented. The use of animations and visuals can also help to simplify complex ideas, making them more accessible to a wider audience.

Increased Conversion Rates:
Finally, animated explainer videos can help to increase conversion rates. By using an animated video to explain a product or service, businesses can better communicate its value proposition to potential customers. Research has shown that videos can help to increase conversion rates, with one study showing that including a video on a landing page can increase conversions by up to 80%.

Best Practices for Creating Effective Animated Explainer Videos

Know Your Audience: When creating an animated explainer video for marketing purposes, it is important to know your audience. Tailor the video's content and style to the preferences of your target audience. This can include things like the tone of the voiceover, the style of animation, and the overall message.

Keep it Short and Simple: The attention span of online viewers is short, so it is important to keep the video short and to the point. Aim for a video length of around one to two minutes and focus on conveying the key message or idea in a clear and concise manner. Avoid going off on tangents or unnecessary details.

Use a Professional Voiceover: The voiceover is an important part of an animated explainer video. Make sure to use a professional voiceover artist who can deliver the script in a clear and engaging manner. The voiceover should match the tone and style of the video, and should be easy to understand.

Promote Your Video: Once your animated explainer video is complete, it is important to promote it. Share it on your social media channels, embed it on your website, and consider running paid advertising campaigns to increase its reach. The more people who see your video, the more effective it will be in achieving its marketing goals.

Animated explainer videos are an effective tool for marketing that can help businesses communicate their message in a visually engaging way. They offer benefits such as visual engagement, storytelling, simplification of complex ideas, and increased conversion rates. When creating an animated explainer video, it is important to know your audience, keep it short and simple, use a professional voiceover, and promote the video to increase its reach.

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