How Brixton Supply Depot Solved Their Analytics Headaches with Freelance Help from ZapMyWork

When Data Gets Messy: Brixton Supply Depot’s Turning Point

Brixton Supply Depot—a small, family-owned chain that sells tools, paint, and home repair supplies—had recently revamped its online store to keep up with the shift in how people shop. Their inventory was solid, their checkout process was smooth, and the sales kept coming in. From the outside, things looked fine. But under the surface, there was a disconnect that no one on their in-house team could quite pin down.

They were pouring money into digital ads—Google, Meta, the occasional promo on Pinterest—but when they looked at their analytics dashboard, it was like reading scrambled notes. Some purchases showed up, others didn’t. Clicks on their product pages didn’t always match up with what they were spending on campaigns. Worse yet, their email newsletters—despite having decent open rates—had zero visibility when it came to tracking if subscribers were actually buying anything.

The issue wasn’t a lack of data. In fact, they had plenty of it. They just couldn’t piece it together in a way that made sense. Their reports were full of numbers but lacked meaning. The marketing team found themselves second-guessing every decision because they didn’t know what was really working. And without that clarity, improving their strategy felt like throwing darts in the dark.

They briefly considered hiring a digital agency, but every quote came back loaded with overhead and long-term contracts. That wasn’t what Brixton needed. They didn’t want a drawn-out plan with buzzwords and fluff—they wanted someone sharp, practical, and focused who could dig into their setup, clean it up, and give them straight answers.

That’s when they discovered ZapMyWork, a freelance marketplace known for making it easy to find skilled professionals without all the bloat. They didn’t waste time. The team posted a job detailing the mess they were dealing with—broken tracking, misfiring tags, missing conversion data—and hoped someone out there could help make sense of it all.

They weren’t looking for a miracle. They just wanted clarity—and someone who could finally give their data the structure and direction it sorely needed.

Finding the Right Fit: Their Journey Through the Marketplace

Once Brixton Supply Depot knew they needed outside help, they didn’t waste any time. Through ZapMyWork, they created a job post that laid everything out—no sugarcoating, no jargon, just the raw details. Their main goals were clear:

• Get a proper Google Analytics 4 audit to figure out what was broken or missing.

• Clean up their messy Google Tag Manager container, which had layers of outdated tags and conflicting triggers.

• Fix conversion tracking in Shopify, especially for checkouts, product views, and abandoned carts.

• Connect the dots across platforms—ads, emails, and their website—so they could finally understand how people moved from click to purchase.

They were honest in their post: they didn’t need branding advice or content suggestions. They needed someone who understood the technical side of analytics and could get in the weeds to clean it all up.

Within two days, they got a response from Mila C., a freelancer with a strong track record working with small-to-midsize eCommerce businesses. She didn’t try to wow them with buzzwords or pitch a grand strategy. Instead, she took one look at their project brief and responded with real observations:

• She noticed they were likely dealing with double-tagging in GA4 based on how their page views were being reported.

• She pointed out that Shopify often sends limited checkout data unless enhanced eCommerce tracking is configured correctly.

• She even flagged potential conflicts with their Meta Pixel just from the symptoms they described.

This kind of insight—offered before any contract was signed—was exactly what Brixton had been hoping for. Mila didn’t just understand analytics; she understood the common traps smaller retailers fall into when trying to handle all this tracking on their own.

Her communication was clear and down-to-earth. No confusing acronyms, no upselling—just thoughtful questions and a practical game plan. Brixton’s team immediately felt like she’d not only done this before, but knew how to explain it in a way that wouldn’t leave them guessing.

Impressed by her approach, they brought her on for a focused 20-hour project. The goal was to audit everything, clean up what she could, and leave them with a roadmap for anything that required follow-up. It was low-risk, but high-value—and for Brixton, that kind of arrangement was ideal.

What the Freelancer Delivered

Rolling Up Her Sleeves: Mila’s Deep Dive into the Data

As soon as Mila got access, she kicked things off with a full top-to-bottom audit of Brixton’s tracking setup. Right away, several red flags popped up.

First, she spotted duplicate tags—a surprisingly common issue that was inflating their pageview numbers. Every time a customer clicked through a product page, GA4 was logging two, sometimes even three pageviews instead of one. It made the site traffic look better than it actually was, which led to some seriously skewed reports.

Next, Mila noticed their Google Analytics 4 properties weren’t fully linked to Shopify. This meant key events like checkout steps and purchases weren’t being captured. Essentially, the heart of their eCommerce data—what people were buying and how—was missing from their dashboards.

The checkout process itself had tracking in place, but it wasn’t functioning correctly. Important event triggers weren’t firing at all, especially during multi-step purchases. Mila ran real-time tests and found that add-to-cart events were tracked sporadically, and the final purchase trigger was just... silent.

On top of all that, there was a serious attribution gap. Brixton had been sending out weekly email promotions and running Google and Meta ads—but the analytics couldn’t tell them which efforts were actually driving sales. Their campaigns were running blind.

Mila’s Plan of Action

Once the audit was done, Mila laid out a practical, detailed plan. She didn’t just fix things—she documented what she was doing so Brixton could follow along and understand the “why” behind every step.

✔ Google Analytics 4 Setup & Configuration

• Refocused GA4 views to match Brixton’s priorities, such as tracking purchases, top-performing products, and cart abandonment.

• Mapped eCommerce events using Shopify’s latest event structures, including add-to-cart, begin checkout, and purchase events.

• Filtered out internal traffic (including from Brixton’s staff and warehouse IPs) and known bot traffic to ensure cleaner, more accurate reporting.

✔ Google Tag Manager Cleanup

• Scrapped dozens of outdated Universal Analytics tags that were still running in the background and creating conflicts.

• Redesigned their tagging setup using a modular approach—each tag had a clear function, grouped by platform and purpose.

• Ran real-time testing for each event trigger using GTM’s debug mode, confirming that user actions were being tracked correctly.

✔ Seamless Platform Integrations

• Connected Shopify with GA4 via custom eCommerce tagging and Google’s recommended data layer configurations to ensure consistent and reliable purchase tracking.

• Integrated Google Ads to track performance beyond impressions and clicks—now they could see how ads turned into actual sales.

• Synced their email platform (they were using Klaviyo) to create UTM-tagged links and track subscriber behavior from open to purchase.

Brixton finally had a setup that made sense—clean, reliable, and aligned with their business goals. Mila didn’t just fix the data. She gave their team the confidence to start making decisions based on numbers they could trust.

Results After the Cleanup

Clearer Data, Smarter Decisions

The impact of Mila’s work didn’t take long to show up. Within just a few weeks of implementing the fixes, Brixton Supply Depot started seeing real, actionable insights—something they hadn’t experienced since launching their online store.

Ad campaigns, once a guessing game, finally made sense.

Before, they were tossing money into Google Ads and Meta promotions without a clear idea of what was working. Now, with the proper tracking in place, they could see which keywords were converting, which platforms were sending quality traffic, and which ads were just eating up the budget. They didn’t have to rely on vague impressions or hope that clicks meant sales—the numbers told the story.

They uncovered key drop-off points in the checkout process.

With event tracking cleaned up, Brixton’s team could now follow the full customer journey—from product view to purchase. They saw exactly where people were getting stuck, whether it was during shipping selection or at the payment step. That insight helped them tweak the flow and remove unnecessary friction, which immediately improved conversion rates.

Email marketing campaigns went from a mystery to a goldmine of insights.

Instead of just open and click rates, they could now see how many customers actually followed through with a purchase. It turned out that some of their most loyal buyers were coming straight from their newsletter list—something they hadn’t been able to confirm before. With this new visibility, they started segmenting their campaigns more effectively and saw a bump in engagement.

The team also learned which channels were driving real value.

It wasn’t just about seeing where traffic was coming from anymore—it was about knowing what that traffic was doing. Mila helped them set up attribution models that clarified which platforms were actually bringing in paying customers and which ones were sending browsers with no intent to buy. This allowed the marketing team to cut waste and double down on what worked.

And maybe the most underrated outcome?

The team stopped dreading their analytics tools.

Before Mila, the dashboards were overwhelming—a blur of numbers, graphs, and reports that no one felt confident interpreting. But she changed that. She recorded a series of Loom walkthroughs, where she walked through the setup, explained what each metric meant, and showed how to read the reports based on real examples from their own data.

She also delivered a simple PDF guide that broke down common questions like, “How do I check conversions by campaign?” or “Where can I see abandoned carts?” It was clear, free of jargon, and written like she was talking to a colleague—not lecturing in a classroom.

For Brixton, this project wasn’t just about fixing numbers. It gave them control. It gave them clarity. And it freed up time and energy that they could now put back into growing the business—instead of wrestling with broken dashboards.

Why ZapMyWork Made It Easy

Why ZapMyWork Became a Go-To Resource

Looking back, Brixton’s team realized that their experience with ZapMyWork offered more than just a quick fix—it changed how they approached finding support altogether. The platform made the process smooth, practical, and—most importantly—effective. A few things really stood out:

✔ Access to Specialized Freelancers Without the Wait

They weren’t looking for a generalist or someone to "figure it out" on the fly. They needed someone with hands-on experience in analytics and tracking for small eCommerce brands—someone who already knew the pitfalls of platforms like Shopify and GA4.

ZapMyWork made it easy to find those people. They didn’t have to sort through irrelevant profiles or post endlessly on job boards. Within two days, they were talking to someone who not only understood the problem but could offer a plan of action right off the bat.

✔ No Surprise Pricing or Confusing Commitments

One of the things Brixton appreciated most was the platform’s straightforward approach to pricing. Freelancers listed their rates and clearly outlined what was included in their services. There were no padded retainers or bloated proposals full of buzzwords and “phases” that stretched on forever.

Instead, Mila suggested a 20-hour block of work with clear milestones. It felt manageable, and more importantly, it felt honest. Brixton never had to worry about being roped into a six-month contract just to get basic help with their tracking setup.

✔ Tools That Actually Helped Everyone Stay in Sync

Throughout the project, communication was a breeze. The messaging system on ZapMyWork kept everything in one place—no hunting through email threads or losing track of shared links. They also appreciated the file-sharing tools, status updates, and time tracking, which made it easy to stay informed without micromanaging.

If something needed clarification, they’d shoot Mila a message in the portal and get a response quickly. It felt collaborative, not transactional.

✔ Reviews That Took the Guesswork Out of Hiring

Making a hiring decision, especially when data is involved, always comes with some nerves. But reading through Mila’s reviews helped ease those. Other small businesses had worked with her on similar issues and shared specific feedback about how she helped untangle their tracking setups.

The testimonials weren’t generic—they were detailed and helpful. That transparency gave Brixton the confidence to move forward without second-guessing their choice.

No Red Tape. No Hand-Holding. Just Real Results.

What really made ZapMyWork work for Brixton was that it wasn’t designed like an agency. They didn’t have to sit through an onboarding call, review slide decks, or wait weeks for someone to “get up to speed.”

They posted their job, got connected to the right person quickly, and started seeing improvements almost immediately.

In a world where outsourcing often feels like a gamble, ZapMyWork took the risk out of the equation—and delivered exactly what Brixton needed: clarity, functionality, and a better way forward.

Final Thoughts from the Brixton Team

"We thought our data was broken beyond repair. Turns out we were just missing the right person to look at it clearly. ZapMyWork connected us to someone who made all the difference."
— Marketing Lead, Brixton Supply Depot

For months, the team at Brixton Supply Depot had been staring at dashboards that didn’t make sense, trying to make decisions based on scattered reports and incomplete information. It wasn’t that they lacked the will to dig in—it’s just that no one on their small team had the technical background to figure out what was wrong, let alone how to fix it.

There was a growing sense of frustration. They knew their store was performing, but they couldn’t prove it. Campaigns were being launched into the void, results were impossible to track with confidence, and every new marketing effort came with a feeling of uncertainty.

When they found Mila through ZapMyWork, everything shifted. She didn’t just repair the technical setup—she restored their ability to trust their data again. Suddenly, the numbers aligned. The dots connected. Their decisions had context.

More than that, she showed them that understanding data doesn’t have to be overwhelming. With the right tools, the right guidance, and the right freelancer, things can get back on track faster than expected.

For Brixton, ZapMyWork wasn’t just a freelance platform. It was the place where their mess started to make sense—and where their team got back to doing what they do best: running a great business, backed by insights they can rely on.