Unlocking Potential with ZapMyWork’s Freelance Professionals: A Case Study of CoastalWave Resorts’ Brand Refresh

How CoastalWave Resorts Found Their Brand Voice with ZapMyWork

In the highly competitive world of hospitality, standing out requires more than just offering exceptional service or beautiful locations; it demands a brand image that captures the essence of a guest’s experience, lingering in their minds long after they’ve left. CoastalWave Resorts, a beloved chain of beachside hotels, found itself at a crossroads with its branding. Over the years, while their commitment to luxurious and eco-friendly stays had only strengthened, their visual identity felt out of sync with the fresh, modern appeal that today’s travelers seek. Guests now look for brands that reflect not only comfort but also sustainability, relaxation, and a sense of adventure—and CoastalWave wanted its image to mirror these values more accurately.

Recognizing this shift, the team at CoastalWave saw the need for a comprehensive rebrand. They knew it wasn’t just about updating a logo or picking new colors; it was about creating a visual language that told the story of who they were and where they were going. They needed a skilled designer who could translate these core values into a cohesive, compelling brand identity that would resonate with guests, capture their imaginations, and align seamlessly across digital and physical spaces. To find the right creative partner, CoastalWave turned to ZapMyWork, a platform known for connecting businesses with top freelance professionals across various industries. Here, they could browse profiles, review portfolios, and select a designer whose experience and vision aligned with the resort’s goals.

The team at CoastalWave hoped that through ZapMyWork, they could connect with a freelance professional who was not only adept at design but could also intuitively understand the brand’s essence. They envisioned working with someone who could weave elements of CoastalWave’s values—relaxation, sophistication, and eco-consciousness—into every part of the rebrand. This project required more than just creativity; it needed a designer who could capture the spirit of a beachside getaway, transforming it into visual elements that would leave a lasting impact. With a talented freelancer from ZapMyWork on board, CoastalWave embarked on a journey to refresh its identity, ensuring that its brand would appeal to the modern traveler and remain memorable in the ever-evolving hospitality landscape.

The Challenge: A Brand in Need of Refreshing

Over time, CoastalWave’s branding had become dated and inconsistent, with logos, color schemes, and promotional materials that didn’t reflect their commitment to offering a serene and upscale experience. Recognizing the power of first impressions, they knew that an updated brand identity would help attract and retain customers.

Key Goals for the Brand Refresh:

• Modernize the Logo: Design a logo that exudes sophistication and simplicity.
• Establish Consistent Visual Elements: Use colors, typography, and styles that would work across various platforms and media.
• Align with CoastalWave’s Values: Incorporate elements that reflect the resort's eco-conscious approach and beachfront vibe.
• Appeal to a Diverse Audience: Ensure that the brand is welcoming and relatable for travelers of different backgrounds and ages.

Finding the Right Freelance Talent with ZapMyWork

After browsing through numerous profiles on ZapMyWork, the CoastalWave team connected with Liana Perez, a freelance designer specializing in branding for the hospitality and leisure industries. Her portfolio showcased a knack for creating eye-catching, cohesive brand identities that spoke to the soul of each business.

Why CoastalWave Chose Liana Perez

• Proven Track Record: Liana had previously worked with boutique hotels and lifestyle brands, bringing in a unique understanding of CoastalWave’s needs.
• Design Philosophy: Her approach emphasized minimalism and a balance of aesthetics with purpose—exactly what CoastalWave was looking for.
• Collaborative Process: Liana was open to working closely with the CoastalWave team, ensuring the rebranding captured their specific vision.

The Process: Crafting a New Identity

Together, CoastalWave and Liana embarked on a three-month journey to redefine the resort’s brand. The process involved a mix of creative brainstorming, sketching, revisions, and feedback sessions to capture the heart of CoastalWave.

Key Phases of the Project:

1. Initial Consultations & Inspiration Gathering
   • Liana began with a deep dive into CoastalWave’s history, values, and target market. She created mood boards with potential color schemes, textures, and inspirations drawn from the coastal environment.
2. Logo Redesign
   • Focusing on simplicity, the new logo featured a sleek wave symbol paired with an elegant, modern typeface. This captured both the coastal setting and the brand’s upscale appeal.
3. Color Palette & Typography Selection
   • The palette chosen included shades of deep ocean blue, sandy beige, and soft coral, creating a calming yet inviting aesthetic. Typography focused on clean, readable fonts suitable for both digital and print.
4. Application Across Touchpoints
   • The refreshed branding was applied to website layouts, social media graphics, guest information packets, and even key cards. Liana ensured each item carried the same visual language for a cohesive look.

Results: A Brand Transformation That Resonates

The final brand refresh was met with enthusiasm by both CoastalWave’s team and its guests. Feedback from their loyal patrons and new visitors highlighted the appeal of the refreshed look, which felt both welcoming and modern.

Key Outcomes from the Rebranding:

• Increased Bookings: A noticeable boost in online bookings, particularly from younger travelers drawn to the updated, stylish look.
• Enhanced Social Media Engagement: CoastalWave’s Instagram and Facebook posts now showcased cohesive, visually appealing designs, leading to higher engagement and shares.
• Strengthened Brand Recognition: Guests and travel partners alike praised the new logo and branding, associating it strongly with a luxury beachfront experience.

Why ZapMyWork Was CoastalWave’s Ideal Partner

Through ZapMyWork, CoastalWave was able to streamline the process of finding a highly skilled freelancer whose style and experience matched their needs perfectly. Instead of sifting through endless applications, they could view Liana’s portfolio, read client reviews, and contact her directly—all in one place.

Benefits of Hiring through ZapMyWork

• Access to Specialized Freelancers: With a wide range of experts in specific industries, CoastalWave could quickly find a designer attuned to the hospitality sector.
• Seamless Communication: ZapMyWork’s platform made project management easy, allowing the CoastalWave team and Liana to stay connected and aligned.
• Cost-Efficient Solutions: Hiring through ZapMyWork offered CoastalWave a quality-driven yet budget-friendly way to revamp their brand without needing a full-time in-house designer.

Final Thoughts: The Power of a Fresh Brand Identity

CoastalWave Resorts’ experience highlights how transformative a cohesive and contemporary brand identity can be for businesses looking to stay relevant and appealing. By partnering with ZapMyWork, they were able to find the perfect designer who brought their vision to life, resulting in a brand that feels vibrant, professional, and true to its roots.

For businesses considering a similar refresh, working with freelance professionals from ZapMyWork could be a valuable, practical step towards a new chapter. CoastalWave’s story is a reminder that a well-executed brand image can have a lasting impact on customer loyalty, satisfaction, and growth.

This article showcases the story of CoastalWave Resorts using ZapMyWork to find the ideal freelance talent for a comprehensive rebranding project. Through careful collaboration, ZapMyWork connected CoastalWave with a professional who aligned with their vision and brought it to life, demonstrating the platform's value to businesses seeking creative, customized solutions.