How SunGlow Skincare Transformed Its Online Presence with Social Media Design Freelance Services

A Brand Struggling to Stand Out

SunGlow Skincare had built a loyal customer base through high-quality, organic skincare products. Their brand story was compelling—dedicated to crafting gentle, chemical-free solutions for sensitive skin using ethically sourced, all-natural ingredients. Customers who had tried their products raved about the effectiveness, and word-of-mouth was helping drive steady sales.

However, when it came to their online presence, the brand wasn’t making the impact they had hoped for.

Inconsistent Social Media Aesthetic

Scrolling through their Instagram feed, there was no sense of cohesion. Some posts used vibrant colors, while others were muted and neutral. Some had text overlays, while others didn’t. This inconsistency made the page feel disorganized, failing to tell a clear brand story. Instead of drawing users in, the cluttered look made it easy for potential customers to scroll past without engaging.

Uninspiring Facebook Ads

Their Facebook ads faced a different problem. The images they used weren’t standing out in crowded feeds, and their click-through rates were disappointingly low. While the products themselves were high-quality, the ads lacked the professional polish and compelling visuals needed to capture attention. The brand’s messaging also wasn’t coming through as effectively as it could, making it difficult to convert views into actual sales.

Pinterest Strategy Missing the Mark

Since Pinterest is a major platform for beauty and skincare brands, SunGlow Skincare had started posting there, hoping to drive traffic to their website. But the lack of a strategic design approach meant that their content wasn’t performing well. Their product images weren’t optimized for Pinterest’s visual-first audience, and their pins weren’t formatted to encourage shares. As a result, they weren’t tapping into the full potential of a platform that could bring them high-intent customers actively searching for skincare solutions.

Engagement Rates Falling Short

Without a clear and engaging visual identity across platforms, the brand struggled to create a lasting impression. Their social media numbers reflected the issue:

• Low engagement rates on Instagram, with many posts getting only a handful of likes and comments
• Minimal shares and saves on Pinterest, leading to little organic reach
• Facebook ad costs rising without a corresponding increase in conversions

SunGlow Skincare recognized the problem. They knew they needed a cohesive and engaging social media presence to stand out in the competitive skincare industry. However, they also faced a major roadblock—hiring a full-time designer wasn’t financially feasible.

That’s when they discovered ZapMyWork, a freelance marketplace where they could connect with a Social Media Design specialist to refresh their online branding and bring their vision to life.

Finding the Right Freelancer for the Job

Through ZapMyWork, SunGlow Skincare connected with a skilled Social Media Designer who specialized in beauty and wellness brands. After a quick consultation, they outlined their needs:

• A cohesive visual identity across all platforms
• Engaging Instagram posts, carousels, and story templates
• A Pinterest strategy with high-quality, shareable graphics
• Eye-catching Facebook ad creatives to drive conversions

The freelancer reviewed their current branding and proposed a design refresh—one that aligned with their organic and minimalistic aesthetic while making their content more engaging and visually appealing.

A Strategic Approach to Social Media Design

The project wasn’t just about making things “look pretty.” The freelancer took a data-driven approach, ensuring that the new visuals complemented the brand’s voice and resonated with their target audience.

1. Establishing a Visual Identity

Before designing any content, the freelancer created a style guide to ensure consistency across all social platforms. This included:

• A color palette inspired by nature—soft greens, warm neutrals, and soothing pastels
• Typography that felt clean and sophisticated, with a mix of elegant scripts and modern sans-serifs
• Image filters that gave a natural, fresh look to match their brand's skincare philosophy

2. Designing Engaging Instagram Content

Instagram was a priority, as it played a crucial role in brand awareness and sales. The freelancer designed:

• Branded templates for product showcases, testimonials, and skincare tips
• Animated story templates to boost interaction
• Infographic-style carousels explaining skincare routines and ingredients
• Shoppable post designs that highlighted bestsellers in a visually compelling way

3. Creating Pinterest-Worthy Graphics

Since Pinterest was a major traffic driver for skincare brands, the freelancer developed:

• A set of 30+ Pin designs optimized for engagement and shares
• Before-and-after visuals to highlight real customer results
• Text overlays with compelling hooks like “The Secret to Radiant Skin”

4. Optimizing Facebook Ad Creatives

For Facebook and Instagram ads, the freelancer focused on:

• A/B tested ad graphics featuring different layouts and CTA placements
• Carousel ads showcasing SunGlow’s product benefits in a swipeable format
• Retargeting ad visuals that reminded past website visitors about their skincare favorites

The Results: A Noticeable Shift in Engagement and Sales

After implementing the new social media design strategy, SunGlow Skincare saw immediate improvements:

✅ 32% increase in Instagram engagement within the first month ✅ 40% boost in Pinterest saves and clicks ✅ Higher conversion rates from Facebook ads, leading to a 15% increase in sales ✅ A consistent, polished brand presence that attracted more followers and potential customers

Why Freelance Social Media Design Was the Right Choice

For SunGlow Skincare, hiring a freelance Social Media Designer through ZapMyWork proved to be a cost-effective solution. Instead of committing to a full-time hire, they received top-tier design services on a flexible basis.

• Affordability – Paid only for the services they needed, without the overhead of an in-house designer
• Fast turnaround – Worked on a set timeline with quick delivery of high-quality visuals
• Specialized expertise – The freelancer had experience working with beauty brands, making the designs more impactful

Final Thoughts: A Game-Changer for Social Media Success

For brands like SunGlow Skincare, strong visual storytelling is the key to standing out in a crowded market. By partnering with a freelancer through ZapMyWork, they transformed their social media presence into something visually appealing, engaging, and ultimately more profitable.

If your brand is struggling with social media design, hiring a freelancer might be the solution you need. Whether it’s Instagram templates, Pinterest graphics, or Facebook ads, a skilled designer can help bring your brand’s vision to life—without breaking the bank.

Looking for the perfect Social Media Design freelancer? ZapMyWork has the right talent to make your brand shine.