How Pathfind Marketing Revitalized Their Digital Presence Using ZapMyWork’s Freelance Services

Introduction: A Fresh Approach for Pathfind Marketing

Pathfind Marketing, a mid-sized company specializing in outdoor equipment, found it increasingly difficult to stay ahead in the ever-evolving world of digital marketing. Their product line—ranging from backpacks and hiking gear to outdoor survival kits—had always resonated well with customers. However, they noticed that the digital landscape was shifting rapidly, with new trends and algorithms reshaping how businesses engage with their audience. Although their in-house team was talented and dedicated, they were stretched thin. Managing day-to-day operations, coordinating product launches, and handling customer service left little time to craft well-planned digital campaigns or analyze performance metrics in depth. This put them in a challenging position: they had the resources to create great products, but they lacked the bandwidth to deliver those products to the right customers at the right time.

Recognizing the importance of staying relevant online, Pathfind’s leadership knew they needed outside help. Rather than expanding their team or hiring a full-time marketer—which would be both time-consuming and expensive—they turned to ZapMyWork’s freelance marketplace. They wanted a fresh perspective, someone who could step in quickly, focus on refining their email strategy, and enhance the performance of their social media ads. By exploring ZapMyWork’s marketplace, they hoped to find a freelance digital marketer with a combination of skills in targeted advertising, email automation, and content planning—qualities that could make a difference in the company’s marketing efforts without adding a long-term burden to their internal staff. This flexible solution allowed them to tackle specific marketing pain points and focus their efforts where they were needed most.

Identifying the Marketing Challenge

While Pathfind Marketing’s products appealed to adventure seekers, their digital presence wasn’t yielding the results they expected. The main issues they faced included:

• Low engagement on social media platforms.
• Stagnant email open rates, indicating weak targeting.
• Ineffective PPC campaigns that led to poor conversion.

Recognizing the need for external support, they decided to onboard a freelancer through ZapMyWork to handle these specific challenges.

The Solution: Hiring a Freelance Digital Marketer

Through ZapMyWork, Pathfind Marketing browsed various profiles and found a freelancer specializing in email automation, paid ad strategy, and audience segmentation. After reviewing portfolios and having a brief consultation, they hired the marketer to craft a tailored digital marketing plan.

The freelancer’s scope included:

• Optimizing Facebook and Instagram ad campaigns by testing different audience segments.
• Building an automated email funnel to nurture leads and encourage product purchases.
• Creating a content calendar aligned with the company’s seasonal sales.

Implementing the Strategy: A Step-by-Step Breakdown

1. Targeted Social Media Campaigns

The freelance marketer revamped Pathfind Marketing’s ad campaigns by:

• Running A/B tests on Facebook ads to see which creative performed better.
• Refining audience targeting to focus on outdoor enthusiasts and hiking communities.
• Tracking performance metrics in real time to adjust strategies on the go.

This resulted in higher engagement and a significant drop in their cost-per-click (CPC).

2. Automated Email Funnels

The freelancer also developed a four-step email funnel to engage new and returning customers:

1. Welcome emails introducing the brand’s mission and values.
2. Product recommendations based on customer behavior and preferences.
3. Abandoned cart emails with personalized discounts to encourage purchases.
4. Post-purchase follow-ups offering exclusive deals and requesting product reviews.

These automated workflows not only saved time but also boosted email open rates by 40>#/strong###.

3. Content Planning and Seasonal Promotions

A well-organized content calendar allowed Pathfind Marketing to stay consistent with their messaging. The freelancer scheduled posts that aligned with seasonal trends, such as:

• Promoting backpacks and tents before hiking season.
• Highlighting new arrivals with countdown posts.
• Offering limited-time discount codes to increase urgency and sales.

Results That Speak for Themselves

The digital marketing efforts led to measurable improvements within just three months:

• Social media engagement increased by 65>#/strong###, with more followers interacting with posts.
• Email conversions doubled, driving more visitors to their online store.
• Return on ad spend (ROAS) improved significantly, generating greater revenue from paid campaigns.

Pathfind Marketing saw firsthand the value of hiring a freelance marketer through ZapMyWork, and they’ve since decided to continue collaborating with freelancers for their future campaigns.

Conclusion: Freelancers as a Strategic Asset

Partnering with a freelance digital marketer through ZapMyWork gave Pathfind Marketing the flexibility they needed to achieve meaningful results quickly. Traditional hiring can be time-consuming and costly, with the added challenges of onboarding, training, and long-term commitments. Instead, the freelance model allowed Pathfind to tap into specialized expertise immediately, focusing on solving their specific marketing challenges. The freelancer was able to dive into the project with minimal ramp-up time, delivering optimized ad campaigns and automated email workflows that fit the company’s unique goals. This agile approach meant the company didn’t have to stretch their in-house team further or commit to a full-time hire, giving them room to adapt as their marketing needs evolved.

For businesses of all sizes—whether they’re startups aiming to build brand awareness or established brands needing a fresh perspective—hiring freelancers through ZapMyWork offers a practical, scalable solution. Freelancers bring the benefit of targeted expertise, working on campaigns and strategies without the overhead of permanent staff. Whether it’s creating compelling ad content, managing pay-per-click campaigns, or designing personalized email funnels, the freelancers on ZapMyWork are equipped to handle the most pressing marketing needs. This approach empowers businesses to build deeper connections with their audiences, allowing them to target the right customers with the right message at the right time. With ZapMyWork, businesses can stay nimble, adjusting their strategy on demand and focusing on what matters most—growing their brand and engaging their customers meaningfully.

Ready to Transform Your Digital Strategy?

Pathfind Marketing found success through a targeted, freelance-led approach. Now it’s your turn! Explore the many digital marketing freelancers on ZapMyWork and take your business to the next level.