How Oakridge Specialty Foods Transformed Their Brand with a Freelance Packaging Designer from ZapMyWork

A Fresh Look for a Growing Business

Oakridge Specialty Foods, a company known for its handcrafted snacks and gourmet food products, had built a reputation for high-quality ingredients and exceptional flavors. However, in an increasingly competitive market, they found themselves struggling to stand out. While their loyal customers appreciated the taste, new customers often overlooked their products on store shelves due to outdated, uninspiring packaging that didn’t reflect the care put into their food.

The issue wasn’t just aesthetics—retailers were hesitant to give Oakridge premium shelf space because their packaging lacked the visual impact necessary to draw in buyers. Meanwhile, competitors were launching modern, sleek designs with bold colors, clear product information, and eco-friendly materials, making Oakridge’s traditional packaging look dated in comparison.

Recognizing the need for a fresh approach, the team at Oakridge knew they couldn’t afford to wait. They needed packaging that would communicate their brand story, capture attention, and reinforce their commitment to quality—all while staying true to their values. Instead of taking on the expensive and time-consuming process of hiring a full-service design agency, they decided to explore a more flexible and cost-effective solution.

That’s when they turned to ZapMyWork, a freelance services marketplace, tofind a professional who could craft packaging that aligned perfectly with their brand’s identity.

Finding the Right Freelancer for the Job

Rather than working with an expensive design agency, Oakridge explored ZapMyWork’s Packaging & Covers category. Within minutes, they browsed portfolios, read reviews, and connected with a freelance designer specializing in food packaging.

What They Were Looking For:

• A designer with experience in food product packaging
• Strong knowledge of eco-friendly materials
• The ability to capture their rustic yet premium brand aesthetic
• Quick turnaround without compromising quality

After reviewing several candidates, they found Madison K., a freelancer with years of experience in sustainable and eye-catching packaging design. Her portfolio featured work for artisanal food brands, making her the perfect fit.

The Design Process: From Concept to Reality

Once hired, Madison started with an in-depth consultation to understand Oakridge’s brand values, product range, and target audience. She then presented three initial packaging concepts, each offering a unique approach:

1. Minimalist & Modern: A clean, simple design with bold typography and subtle earthy tones.
2. Rustic & Handmade: A craft-paper inspired look with hand-drawn elements and warm colors.
3. Premium & Elegant: A refined black-and-gold design to emphasize luxury.

After discussing the options, Oakridge decided on a combination of the rustic and premium styles, ensuring their packaging would appeal to both health-conscious buyers and gourmet food lovers.

Bringing the Design to Life

Madison worked through several iterations, incorporating feedback from the Oakridge team. The final packaging design included:

• Sustainable Kraft Paper Bags with soy-based ink for an eco-friendly appeal
• Gold Foil Stamping for premium branding elements
• Hand-Drawn Illustrations reflecting the handcrafted nature of their products
• Resealable Packaging for extended freshness
• Clear Window Panels to showcase the quality of the food inside

The result? A visually stunning, practical, and eco-friendly packaging solution that elevated Oakridge’s brand presence.

The Impact: Increased Sales and Brand Recognition

Shortly after launching the new packaging, Oakridge noticed immediate benefits:

• 20% Increase in Sales within the first three months
• Improved Shelf Presence, leading to more retail partnerships
• Stronger Customer Engagement, with more social media shares and positive feedback

Customers raved about the new look, often mentioning how the packaging made them more inclined to try the products. Retailers also expressed enthusiasm, as the updated design made it easier to market and display Oakridge’s offerings.

Why ZapMyWork Was the Perfect Solution

For Oakridge Specialty Foods, hiring a freelance designer on ZapMyWork provided several advantages:

• Cost-Effective: No need to hire an in-house designer or pay for an agency’s overhead costs.
• Quick Turnaround: Faster than traditional design firms, allowing them to launch the new packaging sooner.
• Direct Collaboration: Working one-on-one with a freelancer ensured a design tailored to their brand vision.

ZapMyWork’s platform made it simple and efficient to connect with the right professional for the job.

Conclusion: The Power of Great Packaging

Oakridge Specialty Foods’ experience with ZapMyWork demonstrates how thoughtful design can shape a brand’s identity, improve product visibility, and drive business growth. The right freelance designer can turn ordinary packaging into a powerful marketing tool that not only captures consumer attention but also tells a compelling brand story.

For businesses that want to stand out on store shelves, investing in custom packaging is more than just an aesthetic choice—it’s a strategic move that influences purchasing decisions, builds brand loyalty, and strengthens customer trust.

Ready to Elevate Your Brand’s Packaging?

Whether you're launching a new product or revamping an existing one, hiring a freelance packaging designer through ZapMyWork could be the smartest move you make. With access to a global network of skilled designers, you can find the perfect match for your brand’s vision, budget, and timeline.

Explore ZapMyWork today and connect with top-tier freelance designers who can bring your packaging ideas to life.