How MapleCraft Hired a Freelance Writer to Transform Their Product Descriptions

In today’s competitive marketplace, where countless businesses vie for attention, having clear and engaging product descriptions is essential to making a lasting impression. For MapleCraft, a well-established company in the home goods industry, this became painfully clear when their online sales didn’t meet their expectations. Despite offering beautifully crafted products, the company’s detailed product listings seemed to fall flat. They provided all the necessary information but lacked the emotional connection and excitement that could convert casual browsers into paying customers. As they reviewed their online presence, MapleCraft realized that their product descriptions were too technical, missing the relatable language that customers look for when making a purchase decision. It became evident that their content needed a refresh, something more aligned with their brand’s unique story. In search of a solution, they turned to the Writing & Translation freelance services on ZapMyWork, seeking skilled writers who could inject new life into their product descriptions and help them better engage with their audience. This decision marked the beginning of a transformative project for their e-commerce strategy.

The Need for Engaging Product Descriptions

MapleCraft specializes in beautifully handcrafted home décor, offering everything from elegant woodwork pieces to intricately designed kitchen tools. While their products spoke to the skill and craftsmanship of their makers, the way they were being presented online didn’t quite capture that same magic. The product descriptions were functional, providing all the necessary details about dimensions, materials, and uses, but they often felt overly technical and lacked personality. As a result, customers weren’t emotionally connecting with the products in the way MapleCraft had hoped. Shoppers weren’t seeing the charm and value in the handcrafted items, and the descriptions failed to evoke the warmth and appeal that home décor should inspire. Recognizing this gap, MapleCraft took a step back and reevaluated their content strategy. They realized that their listings needed to do more than just inform—they needed to engage and excite potential buyers. With that in mind, MapleCraft made the decision to overhaul their entire catalog, opting for a more conversational, consumer-friendly tone that would resonate with their audience and bring the story behind each product to life.

Finding the Right Freelance Writer

MapleCraft posted a job on ZapMyWork, looking for a writer with experience in product description writing, specifically in the home goods market. They needed someone who could:

• Highlight the craftsmanship behind each product
• Emphasize unique features without being overly technical
• Create a consistent, conversational tone across the product line
• Improve readability for both desktop and mobile users

Within a day, they had several applications from talented freelancers. After reviewing portfolios and doing a few short interviews, MapleCraft hired a writer with a proven track record in e-commerce content creation.

The Writing Process

The freelancer began by conducting research on MapleCraft’s brand, diving deep into their product offerings and their target audience’s preferences. The process included:

• Detailed consultations: The freelancer worked closely with MapleCraft to understand the company's voice and the key selling points for each product.
• Draft creation: Initial drafts were written for a sample set of products, focusing on making descriptions more relatable and customer-focused.
• Feedback loops: MapleCraft provided feedback, and the writer made adjustments to refine the tone and language, ensuring that each description was consistent with the brand’s image.

Results of the Collaboration

After completing the project, MapleCraft saw noticeable improvements:

• Increased Engagement: The new descriptions were more engaging, making products feel less like commodities and more like must-have items.
• Higher Conversion Rates: With clearer, more compelling descriptions, customers were more likely to complete their purchases.
• Consistency Across the Catalog: The tone was uniform across hundreds of products, helping build a stronger brand identity.

Why Freelance Writing Was the Right Choice for MapleCraft

MapleCraft’s decision to hire a freelance writer through ZapMyWork proved to be a smart and cost-effective solution, allowing them to achieve their content goals without the burden of hiring a full-time content team. By leveraging freelance talent, they gained the flexibility to scale the project according to their needs, whether that meant focusing on a few key product descriptions or revamping their entire catalog. This adaptability was especially valuable, as it allowed MapleCraft to adjust their budget and timelines without being locked into long-term commitments. Furthermore, tapping into the diverse pool of freelancers on ZapMyWork meant they had access to writers with specialized skills—individuals who not only understood the art of writing but also had experience in crafting compelling product descriptions for niche markets like home décor. This allowed MapleCraft to find the perfect match for their specific needs, ensuring the final content reflected their brand’s unique personality while engaging their target audience. The result was a significant improvement in their product listings, all without the typical costs and challenges associated with maintaining an in-house content team.

Conclusion

Outsourcing writing projects to freelance professionals through platforms like ZapMyWork has become a valuable strategy for businesses like MapleCraft seeking to connect more deeply with their customers. Rather than relying solely on in-house resources, which can sometimes lead to repetitive or uninspired content, MapleCraft gained a fresh perspective by bringing in a freelance writer. This external insight enabled them to approach their product descriptions in a new way, transforming them from simple lists of features into engaging narratives that spoke directly to their audience. The freelance writer’s unique ability to understand each product and shape its story into language that resonated with customers helped MapleCraft create stronger emotional bonds with potential buyers. As a result, their products became more than just items for sale; they became must-have pieces with a story behind them. This shift in content approach not only elevated the appeal of their offerings but also made a positive impact on their sales. For other businesses aiming to refresh their content and foster meaningful connections with their audience, turning to freelance writers offers a flexible and cost-effective way to achieve significant results. Curious to see how freelance writing services can work for your business? Explore the diverse options available on ZapMyWork today!