How Granary Supply Co. Streamlined Their Online Presence With a Profile Setup Freelancer from ZapMyWork

A Fresh Start for a Regional Supply Distributor

Granary Supply Co., a mid-sized agricultural supplier based in the Midwest, had long relied on traditional, relationship-driven channels to keep business moving. Their catalog of tools, seed treatments, and grain storage solutions was well-known at state expos and regional farm conferences. Phone orders and in-person visits remained the norm. Over the years, they’d built solid trust with buyers from co-ops, family-run farms, and independent distributors.

But as the next generation of buyers started doing more of their research online—and making decisions based on search results, reviews, and digital presence—Granary began noticing a shift. They’d hear from a long-time customer:
"I tried to look you up on Google and couldn’t find your hours."
Or worse:
"There’s another company with a similar name that popped up first."

The tipping point came when a major distributor admitted they had hesitated to refer Granary to a new branch manager because their website seemed outdated and social media was inactive. That was a wake-up call.

Granary Supply Co. had a basic website built years ago. Their Facebook page hadn’t seen a new post since before the last planting season, and their Google Business listing had an old logo and a phone number that no longer worked. On industry directories, they were listed under multiple versions of their company name—some with typos, others with missing contact info. It was confusing for potential customers and frustrating for the internal team.

They briefly considered assigning someone from their operations crew to clean it all up, but that quickly proved unrealistic. No one had the time—or the know-how—to navigate multiple platforms, update profiles, and make sure everything stayed consistent. They needed someone who could step in, take stock of the situation, and handle the mess from top to bottom.

That’s when they discovered ZapMyWork, a freelance services marketplace that connected businesses with people who specialize in exactly this kind of work: Profile Setup & Integration. Within a few clicks, they were browsing freelancers who’d worked with small businesses in logistics, distribution, and other hands-on industries—not just fancy DTC brands or tech startups.

For Granary, it wasn’t about flashy marketing. They needed accuracy, reliability, and a way to make sure when someone searched for them, they actually showed up—and looked legitimate. ZapMyWork offered a straightforward way to find someone who could help them do just that—without turning it into a drawn-out project or pulling employees away from their day-to-day.

That decision set off a turning point in how Granary approached its digital presence—and led to a streamlined, professional setup that finally matched the quality of service they’d been delivering offline for years.

The Challenge: Scattered Info, Lost Leads

Before bringing in outside help, Granary’s internal team did a quick audit of their online presence—and what they found confirmed their suspicions. The company had grown steadily offline, but online, things were messy and disjointed.

First, the business descriptions varied wildly depending on the platform. On one directory, Granary was listed as a “Midwest farming co-op supplier.” On another, they were labeled as a “bulk grain wholesaler,” which wasn’t accurate at all. Their Google Business description was outdated and missing key services they’d added over the last two years. The inconsistencies made them look less reliable than they actually were—and left potential customers guessing.

Then there was the contact information. Some listings still had an old office phone number from before the company relocated. Others listed a sales manager who’d left the company two seasons ago. A few profiles were completely missing an email or website link. When they searched for themselves online, the team realized a customer could easily end up on a listing with outdated info, make a call, and hit a dead end.

Branding was another pain point. The logo varied depending on where you looked. Some platforms featured a stretched-out version from years ago, while others had no logo at all. Even the company bio was inconsistent—sometimes written in a formal tone, other times sounding like it was copied from an old brochure.

They also found duplicate listings, especially in local and agricultural business directories. One version of their business might have correct info, while the duplicate—same name, slightly different spelling—contained errors. That not only hurt their credibility, it also affected how easily they showed up in search results.

And lastly, nothing was talking to each other. Their Google Business profile wasn’t linked to their website. Customer reviews weren’t being pulled into their Facebook page. Their LinkedIn company page didn’t even show up in search. It was as if each platform was operating in a silo.

At this point, it was clear: they didn’t need to change who they were. Their brand was strong, their service was solid, and their reputation offline was excellent. What they needed was organization. Someone to step in and align everything—clean it up, sync it, and make sure that what people saw online actually reflected the business they’d spent years building.

That’s when they decided to look for help on ZapMyWork. Instead of spinning their wheels trying to fix it themselves, they chose to work smarter—and find someone who could bring everything into sync.

The Fix: Hiring Through ZapMyWork

Granary knew they didn’t need a massive digital overhaul—they just needed someone who could come in, clean things up, and get them on solid footing. So, they logged onto ZapMyWork and created a clear, detailed project listing under the “Profile Setup & Integration” category.

Their job post outlined exactly what they were looking for:

• Audit and update existing business listings on platforms like Google Business, Yelp, local ag directories, and trade association databases.

• Sync their core digital properties—the company website, Google Business profile, Facebook page, and LinkedIn company profile—to ensure consistency in contact info and brand messaging.

• Create a set of consistent bios and descriptions that matched their tone: professional, practical, and approachable. They didn’t want it to sound like corporate fluff—they wanted it to sound like Granary.

• Upload proper logos, banners, and visuals across all platforms. This included reformatting graphics so they fit cleanly within each platform’s display settings (no stretched or blurry logos).

• Develop a simple content plan to help keep their LinkedIn and Facebook pages from going dark again, including a light schedule of biweekly posts they could plug in themselves.

They weren’t asking for daily content creation or a long-term commitment—just someone who could pull everything together so their presence online finally reflected who they already were offline.

Within 48 hours of posting the job, Granary received several proposals. One freelancer, in particular, stood out. She had experience working with logistics and supply businesses—industries where practicality, not polish, is what matters most. She didn’t pitch flashy ideas or try to upsell them on social media ads. What she offered was structure.

In her proposal, she laid out a phased approach: audit, clean-up, integration, and simple maintenance tools for the Granary team to use moving forward. She asked smart, specific questions about the platforms they already used, what tone they preferred in communications, and who would be responsible for future updates on the client’s side.

What won them over wasn’t just her skills—it was that she got them. She understood that this project wasn’t about chasing trends or reinventing their brand. It was about making sure a farm manager looking them up on Google could actually find them, trust what they saw, and get in touch—without having to guess.

With the hire made, the project kicked off the next day. Granary finally felt like their online presence was in good hands.

What the Freelancer Did

Once the freelancer was officially onboard, she wasted no time getting organized. Her first move was to send Granary a quick, jargon-free outline of how she planned to tackle the project—no fluff, no complicated timelines, just a simple roadmap broken into three practical phases. Each step was designed to bring order to the chaos and give Granary a system they could actually keep up with.

Phase 1: Audit & Cleanup

The first part of the project focused on digging through everything Granary already had floating around online. The freelancer started by identifying and logging every place the business appeared—she found listings not just on the big players like Google and Yelp, but also on smaller platforms like AgBizDirect, a farming supply directory Granary had forgotten they signed up for years ago.

She reviewed over 15 listings in total, flagging the ones with outdated info, missing images, or inconsistent descriptions. In some cases, the company’s name was misspelled or their hours were completely off.

During this process, she also spotted duplicate listings—sometimes two versions of the same profile with slightly different addresses or phone numbers. These not only made the business look disorganized but were actively hurting their visibility in search results.

To fix this, she created a central brand guide: a one-stop document that included the correct business name, description, logo versions, contact info, and brand tone guidelines. This would become the reference point for every listing going forward, helping Granary avoid repeating the same problems down the line.

Phase 2: Setup & Sync

With the mess identified, the next step was fixing it. The freelancer began by claiming and verifying the company’s Google Business profile. She corrected the address, updated the contact info, added categories that better matched their services, and uploaded a properly scaled logo and cover photo.

Then she moved on to connecting the company’s website with Google Analytics and review tools. This allowed Granary to start tracking where their traffic was coming from and what visitors were doing once they landed on the site—data they’d never had access to before.

She also updated profiles on LinkedIn, Yelp, and several niche directories, replacing stretched or outdated visuals with clean, current ones. Bios were rewritten to use the same voice and details across all platforms, so whether someone found them on LinkedIn or an industry-specific site, the messaging felt consistent and reliable.

Phase 3: Integration & Activity

With everything cleaned up and updated, the last phase was about connecting the dots and putting systems in place to keep things running smoothly.

The freelancer linked all the profiles together—so the Google Business page pointed to the website, the website pointed to their LinkedIn and Facebook pages, and all platforms had working, up-to-date contact buttons. This small but important step made a big difference in search visibility and user trust.

Next, she set up automatic social posting, pulling content from their existing blog and turning it into quick updates for Facebook and LinkedIn. These posts weren’t salesy—they were tips, updates about new products, and snapshots of the team at work. Just enough to keep the company looking active without overwhelming the internal team.

Finally, she handed off a monthly checklist. It was a short, plain-English list of things to review each month—like checking for outdated info, updating seasonal hours, and posting once or twice a month. No fancy dashboard or expensive tools required. Just a way to stay consistent without burning out.

The end result? Granary didn’t just get cleaned-up profiles—they got a system. And for a company that values clarity and practicality, that made all the difference.

The Outcome: A Stronger Online Foundation

Within just a few weeks of wrapping up the project, the changes started to speak for themselves.

The most immediate shift was in how often their phone rang. Calls and contact form submissions jumped by 36>#/strong###, and it wasn’t just more noise—it was better quality leads. Instead of vague questions or mismatched inquiries, they were hearing from distributors, farm equipment resellers, and crop consultants who actually needed what Granary offered.

Why It Worked

Hiring through ZapMyWork turned out to be more than just a quick fix for Granary—it was a shift in how they approached their digital operations altogether.

At first, the team at Granary thought they might have to be deeply involved in every step—approving listings, checking every detail, writing descriptions, reviewing logo placements. But once they connected with their freelancer, it became clear: they’d found someone who could run with the project without needing hand-holding.

She came in with a plan, outlined each phase of the work, and stuck to the timeline she’d promised. What stood out was how self-sufficient she was—she didn’t flood their inbox with daily questions or wait around for instructions. Instead, she made thoughtful suggestions, kept things moving, and only looped them in when decisions truly required their input.

From the start, she asked smart, specific questions that saved everyone time down the road. Things like:

• “What’s your preferred tone—friendly, formal, or somewhere in between?”

• “Are there any terms your customers use that you want reflected in the bios?”

• “Which platforms do you actually plan to keep up with, and which are ‘set-it-and-forget-it’?”

Those conversations made the difference. She wasn’t trying to turn Granary into something they weren’t. She was simply trying to surface what made them solid and trustworthy—and make sure that came through wherever people found them online.

And that’s the part that truly mattered to the Granary team. She wasn’t focused on flashy graphics or trendy design tactics. She cared about visibility, accuracy, and consistency. Her goal wasn’t to make them look like a Silicon Valley tech firm—it was to make it easy for a co-op manager in Iowa or a distributor in Illinois to find their information, trust what they saw, and get in touch.

In short, the process felt like a partnership, not a transaction. Communication was clear. Deadlines were met. There were no unexpected surprises or hidden costs. And at the end of it all, Granary was left with something far more valuable than polished profiles: peace of mind.

They knew everything was in the right place. They knew it was consistent. And for the first time in years, they didn’t have to keep circling back to fix little mistakes or update random pages. It was done right, start to finish.

That’s what ZapMyWork delivered. Not just convenience—but confidence.

Final Thoughts

If your business has a digital footprint that feels more like a scattered trail than a solid presence, you're not alone. Many companies—especially those that built their reputation through referrals, word of mouth, or industry relationships—eventually hit the same wall. One day, you realize your Google listing still has your old phone number, your LinkedIn bio hasn’t been touched in three years, and your Facebook page has a profile picture from a trade show that doesn’t even exist anymore.

That’s not just untidy—it can cost you real opportunities. Missed calls, confused customers, and inconsistent branding chip away at trust before you even get the chance to make a connection. But the good news? Fixing it doesn’t have to mean hiring an agency or launching a six-month rebrand.

In many cases, all it takes is the right freelancer, someone who knows how to bring order to your online presence. Someone who can clean up old listings, unify your business information, sync your social profiles, and set you up with a system that makes it easier to stay on track. It’s a focused task, and when done well, it delivers results quickly—just like it did for Granary Supply Co.

And that’s exactly the kind of support you’ll find on ZapMyWork.com. Head over to the Profile Setup & Integration category and browse freelancers who specialize in doing just this. You’ll find people who can:

• Audit and update outdated directory listings

• Unify your branding across platforms

• Sync your Google, social, and website presence

• Set up basic systems so you don’t fall behind again

Whether you're starting from zero or just need someone to clean up the digital dust, you don’t have to go it alone. You don’t have to figure out every platform, every format, or every best practice. The right freelancer already knows how to do it—and they actually enjoy it.

It’s not about making things fancy. It’s about making things work.

So if your online presence is more of a headache than a help, take five minutes, head to ZapMyWork.com, and post your project. It’s one of the simplest steps you can take to make sure people can find your business, trust what they see, and reach out without hitting a dead end.

Sometimes, the smartest move is just getting it cleaned up—properly, and once.