How Evergreen Outdoor Supply Grew Their Online Presence Using ZapMyWork’s Digital Marketing Freelancers

Introduction

Evergreen Outdoor Supply, a well-established retailer known for offering high-quality outdoor equipment and accessories, found itself facing a familiar challenge in today’s digital age. While their physical store had a loyal customer base, their online presence was lagging far behind. Despite the growing importance of e-commerce and the potential to reach a broader audience, Evergreen’s website traffic remained disappointingly low. The company knew they were sitting on untapped potential, but lacked the internal resources and knowledge to effectively harness the power of digital marketing.

Recognizing the need for professional assistance, Evergreen turned to ZapMyWork’s marketplace, where they could connect with experienced digital marketing freelancers. This decision marked a turning point for the business, as the skilled freelancers brought fresh strategies and insights that helped Evergreen make the most of their online presence. The freelancers quickly identified key areas that needed improvement—ranging from SEO optimization to content creation, and even social media engagement.

The transformation was remarkable. With the help of ZapMyWork's digital marketing specialists, Evergreen began seeing significant increases in website traffic, higher visibility in search engines, and greater engagement with their online content. Their newfound digital strategy not only attracted new customers but also reinforced their relationship with existing clients, translating directly into an increase in online sales. This success story shows how partnering with the right freelancers can revitalize a brand’s online performance, opening doors to new opportunities in the competitive digital marketplace.

The Challenge: Building an Effective Digital Strategy

Evergreen Outdoor Supply knew that their online presence was crucial, but they were overwhelmed by the variety of digital marketing strategies available. They needed more than just a one-size-fits-all approach. The company wanted a customized plan that included:

• Search Engine Optimization (SEO) to improve their rankings on Google.
• Content marketing to engage and educate their target audience.
• Social media management to build an engaged following across platforms like Instagram and Facebook.
• Email marketing campaigns to nurture existing leads and convert new ones.

However, with limited in-house expertise, they decided to search for freelancers who could meet their needs.

Finding the Right Freelancers on ZapMyWork

ZapMyWork provided Evergreen with access to skilled digital marketing freelancers. The company posted a job listing detailing their needs, and within days, they connected with a seasoned digital marketing specialist who brought fresh ideas and strategies to the table.

This freelancer had a strong background in outdoor lifestyle brands and was able to:

• Conduct thorough SEO audits to pinpoint weaknesses and opportunities for improvement.
• Create blog posts and articles that highlighted the advantages of Evergreen's products, targeting specific keywords to improve organic traffic.
• Manage social media accounts, including designing engaging graphics and setting up paid ad campaigns to increase visibility.
• Develop email sequences for promotions and new product launches, leading to a significant uptick in repeat business.

The Services That Made a Difference

Evergreen’s decision to invest in digital marketing freelancers paid off. Here’s a closer look at the specific services they utilized:

1. SEO Optimization The freelance marketer started by conducting a full SEO audit of the Evergreen website. They optimized product descriptions, meta titles, and meta tags to ensure everything was aligned with relevant search queries. This resulted in a 30% increase in organic traffic within the first three months.
2. Content Marketing Evergreen saw the value in content that educates and attracts their audience. The freelancer developed blog posts, how-to guides, and product comparison articles. These materials not only drew visitors to the site but also helped convert them into customers. Their article on “Choosing the Right Hiking Gear” quickly became one of the top-performing pages.
3. Social Media Management With a new focus on Instagram and Facebook, the freelancer helped Evergreen maintain a consistent posting schedule, ran targeted ads, and collaborated with influencers in the outdoor niche. The results? A 25% increase in social media followers and a noticeable rise in engagement.
4. Email Marketing Campaigns Email marketing was a key driver in converting potential leads into customers. The freelancer created a well-thought-out email funnel with welcome messages, abandoned cart reminders, and exclusive offers, leading to a 15% growth in sales from returning customers.

Results and Growth

After partnering with ZapMyWork freelancers, Evergreen Outdoor Supply saw measurable success in their digital marketing efforts. Not only did their website traffic increase, but they also experienced a 20% growth in online sales within six months of implementing their new strategy.

The freelance digital marketing services provided Evergreen with:

• Improved search engine rankings, which brought more organic traffic.
• Engaging and valuable content that kept visitors on the site longer.
• Well-crafted social media campaigns that attracted new customers.
• An effective email marketing funnel that kept Evergreen top-of-mind for past buyers.

Conclusion

Evergreen Outdoor Supply’s journey is a great example of how small businesses can tap into the power of freelance digital marketing services to strengthen their online presence. Many businesses, especially those focused on brick-and-mortar operations, often face the challenge of building and maintaining a robust digital strategy. With limited internal resources, hiring a full-time marketing team can be costly and time-consuming. However, as Evergreen discovered, freelance digital marketing specialists offer a flexible and affordable solution to this problem.

Through ZapMyWork’s platform, Evergreen was able to connect with highly skilled freelancers who were well-versed in the specific areas that would benefit their business—such as SEO, content marketing, and social media management. These freelancers provided the expertise needed to craft an effective digital marketing strategy, without the overhead of permanent staff. As a result, Evergreen not only improved its online presence but also saw a marked increase in customer engagement and sales.

For any business aiming to improve its digital strategy, leveraging freelance talent through platforms like ZapMyWork can be a game-changer. Whether you need help with SEO, creating compelling content, or running targeted social media campaigns, ZapMyWork’s network of freelancers can provide the right support to meet your unique business needs, helping you grow your brand and drive sales in an increasingly competitive market.